We lose the equivalent of three football pitches of forest every second. This is bad for our planet, but it's also bad for football fans since they often used trees as goalposts growing up. Panenka and Ogilvy Social.Lab decided to do something about it and combined their love for football with their commitment to sustainability to ensure that every young football player experience nature’s goalpost.

In the April 2022 issue of the Panenka magazine, subscribers will receive a package containing tree seeds. By following the simple instructions, readers will be asked to plant the goals of the future. It is as easy as planting a seed in a hole, taking seven big steps, and planting a second seed in another hole. The seven big steps are representative of the distance between the two posts of an actual goal.

https://www.lbbonline.com/news/football-magazine-panenka-inspire-football-lovers-to-plant-the-goals-of-the-future