With a cardiac arrest the first six minutes are crucial. But on average ambulances take nine minutes. The concept: equip Volvos with an AED, train drivers on resuscitation and contribute to a better spread of AEDs and thus chances of survival.

CONCEPT BY: Gijs Sluijters, Joris Tol, Rens Quirijnen, Stephan Gonnissen, Michael Jansen

AWARDS:

- D&AD, Wood Pencil, Impact

- Cannes Lions, Silver, Health

- Cannes Lions, Bronze, Outdoor

- Cannes Lions, Shortlist, Outdoor (2x)

- Cannes Lions, Shortlist, Direct

- LIA - Gold, Real-time data

- LIA - Bronze, Creative Tech

- LIA - Bronze, Automotivs

- Clio Awards - Bronze, PR

- Clio Awards - Shortlist, Creative Use of Data

- One Show, Merit, Health Wellness & Pharma - Innovation

- One Show, Shortlist, PR

- ADCN, Bronze, Next, Innovation

- Eurobest, Silver, Brand experience

- Eurobest, Shortlist, Breakthrough on a budget

- Epica, Gold, Automotive

- Epica, Shortlist, Creative Technology

- Cresta, Gold, Brand Purpose

- Cresta, Silver, Brand Activation

- Cresta, Silver, Wish we'd thought of that