Created the Campaign Concept.

Written the new global slogan for Philips Hue "Light your home smarter".

Copy, Art and Creative Direction of the whole campaign.

Press Coverage:

http://www.thedrum.com/news/2017/09/08/ad-the-day-philips-hue-turns-the-spotlight-making-everyday-moments-extraordinary

http://www.adweek.com/agencyspy/ogilvy-amsterdam-lights-things-up-for-philips-hue/137285

https://www.campaignlive.co.uk/article/philips-hue-light-home-smarter-ogilvy-mather-amsterdam/1450371