Led the pitch for the agency. Created the Campaign Concept.

Copy, Art and Creative Direction of the campaign.

Tha campaign poster will be permanently part of Posterhouse Museum in NY, opening in 2019. http://posterhouse.org 

Press Coverage:

http://designtaxi.com/news/397847/Burger-King-Roasts-Crocs-And-Other-Worst-Products-In-Tongue-In-Cheek-Campaign/

http://www.thedrum.com/creative-works/project/etcetera-burger-king-grilltheworst

http://www.adweek.com/agencyspy/tuesday-odds-and-ends-441/142254

https://lbbonline.com/news/has-burger-king-made-the-worst-campaign-ever/

http://www.bestadsontv.com/news/blog.php?id=38788